[Buildroot] Buildroot Logo Pictograph

Arnout Vandecappelle arnout at mind.be
Tue Sep 17 20:28:31 UTC 2019



On 13/09/2019 22:03, Thomas Petazzoni wrote:
> Hello,
> 
> On Fri, 13 Sep 2019 15:37:26 +0200
> Peter Korsgaard <peter at korsgaard.com> wrote:
> 
>>  > Hadas referred me to this professional looking explanation of why photograph
>>  > is not a good choice for a logo:  
>>
>>  >   https://forums.adobe.com/thread/1270284  
>>
>>  > Hadas also collected a few hundred random logos to demonstrate the point:  
>>
>>  >   http://tinkie.tkos.co.il/buildroot-logo/2616906744_a238697a95_b.jpg  
>>
>>  > SolidRun management agreed to let Hadas design an iconic pictograph version of
>>  > the Buildroot logo. Here is the result.  
>>
>>  > Two colored logo alternatives:  
>>
>>  >   http://tinkie.tkos.co.il/buildroot-logo/colored_logo.png
>>  >   http://tinkie.tkos.co.il/buildroot-logo/colored_logo2.png  
>>
>>  > Two monochromatic alternatives:  
>>
>>  >   http://tinkie.tkos.co.il/buildroot-logo/bw_logo.png
>>  >   http://tinkie.tkos.co.il/buildroot-logo/bw_logo2.png  
>>
>>  > Hadas can provide the vectorized SVG and PDF sources of these raster images.  
>>
>>  > What do you think?  
>>
>> I also don't really know anything about graphics design, but I like
>> them! Thanks!
>>
>> Anyone disagrees, otherwise please send a patch adding the SVG to the
>> repo (and if you feel up to it, update the website as well).
> 
> First of all, thanks a lot Baruch for proposing those logos, and many
> thanks Hadas for working on them! I understand the idea that our logo
> being a photograph makes it not the best logo, so I like your proposal
> of a pictograph version.
> 
> As I am not a native English speaker and not at all a graphics/design
> expert, it's a bit difficult to put words on how I feel about the logo
> proposal. While I like the idea, I find the design a bit "coarse",
> maybe too "pictographic".

 Do you mean that it seems oversimplified? I would say it is actually still much
more detailed/complex than the typical logo. The PNG is very high resolution, it
becomes better if you zoom it out a lot (like it is intended to be used).

 For me, the logo2.png looks a bit better because it simplified more. I like the
vertical gray line which gives structure to the image. However, it is very much
a large yellow blob. I think this could be improved by lowering the intensity of
the horizontal part of the helmet a little (which also returns a bit of the 3D
effect). We could even try to add a slight gradient to that part (although
possibly a gradient in a logo is not a good idea either).


> I know this feeling is not very helpful as-is
> because it doesn't say what needs to be fixed or improved.
> 
> In any case, this is not a very strong feeling, so I certainly won't
> oppose to this new logo just because of my vague comment, and I'll be
> happy to see a logo change accepted!

 +1 to that!

 Regards,
 Arnout




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